The Need: Pet Nutrition Products (PNP) needed to take their unique business idea from concept to reality on a limited budget and with limited knowledge of the Direct to Consumer web space.

The Solution: After an initial 3-month test market with limited technology investment the business model was proven and the company moved to the next phase with a full product line and web roll out. Supplemental phases have deployed the company through multiple web channels and numerous off-line distribution opportunities.

The Success: The company has seen incremental growth in gross sales and increasing ROI on all campaigns. Repeat order rates have nearly doubled and implementation of various metrics have identified sweet spots in the marketing plan to optimize return.

The Follow Up: Mid-way through their second year of business, Pet Nutrition Products, with the help of D3 Interactive Marketing, has created and patented a new product for the Pet Nutrition industry that is gaining significant attention from veterinarians, distributors and both national and local chains.